Black Paw Brewery is an independent microbrewery hailing from the land of the Prince Bishops, County Durham, producing real ale for discerning beer lovers around the country.
Brief: Commissioned for food photography by digital marketing agency Glow Creative, I promptly made time in the diary to visit the brewery and speak with owners, Mr & Mrs Blackpaw, about the business in general, the brewing process in detail, and the overall purpose of the marketing and photography.
The in-depth knowledge I gained from spending time with the client and in the brewery allowed me to develop a detailed shoot list and strategic shoot plan that coincided with a brewing day, where I could capture all the action and ambience of how the golden nectar is made.
To accentuate the message of the ale being hand made and artisan, I used the message literally and chose to focus on hands throughout the beer making process; from selecting the raw ingredients, to pulling a pint at the local.
Word on the Street: “I found Bec to be very personable & professional. Most importantly her work is of a very high standard & we are delighted with the photographs. I would have no hesitation recommending Bec to anyone looking for high quality work from an easy to work with person.” – Phil Whitfield, Director.