Brand

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. Sanderson Weatherall .

Sanderson Weatherall are property consultants with 145 years of history, 210 staff, 9 offices, and a turnover of £16M. I've enjoyed working with them since 2015 and in 2019 when they were undergoing somewhat of a visual identity rebrand, I was called in to ensure a new suite of photography sat harmoniously within all the visual elements. Working closely with the marketing team, we established the correct photography style and devised a shoot list that would serve a new website and all their printed and social media marketing needs. 

The Brief: Using the flagship Leeds office as a base, a range of images to show-off the new office, the building exteriors, and images that reflect the personality and culture of the staff were required.

Images of the archtiture exteriors and interiors were to feel modern and fresh. People photography was to feel genuine and professional, and for the most part, unposed.

The client was provided with an extensive library of images to use across their marketing, and I've enjoyed seeing the images feature not only on the website (https://www.sw.co.uk/) but also pop up on LinkedIn, Twitter, Facebook, and Instagram...all the socials. 

More recent photography projects have involved capturing major refurbishment works for the Newcastle office including Lifton House in Jesmond, and Hanover Square situated just behind Central Station, both of which feature in the slideshow above.

Both refurbishment projects required a sensitive approach to the existing historic properties and the clients' obvious desire to capture this in the photography - something I'm personally very passionate about and have the pleasure of capturing for a variety of clients. 

Word on the street is both projects have been shortlisted in the Insider North East Property Awards in the Refurbishment of the year awards. Hanover Square has also been shortlisted in the Design Excellence awards.

Good luck guys.

Fingers crossed....!   

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. Port of Tyne .

One of the UK's major deep-sea ports, the Port of Tyne operates in a global market across five diverse business areas, and helps some major importers and exports get their products to market.

Adding £710m to the North East economy and supporting 14,000 jobs directly and indirectly, these guys are big business. 

But above all else they value the importance of their people and their integral role in the wider community of the North East of England. 

The Brief: Relishing any opportunity to work to the Port's guidelines, my focus over the last 5 years has been to develop a style of photography that's synonymous with the Port.

I always look to produce striking and sometimes abstract images, but also capture real people getting on with real work. Nothing orchestrated or staged, false or pretentious. It's an absolute pleasure to work with such a large commercial and industrial organisation that values and welcomes creative commercial photography.

The imagery I produce is used by the Port of Tyne across a wide variety of marketing collateral and publications that cover the breadth of the Port's stakeholders in business, government and the wider community. www.portoftyne.co.uk

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. UK Land Estates .

UK Land Estates is a property investor and developer in the North East of England.

It owns whole estates, including the Team Valley Trading Estate, and more commercial buildings than any other business in the region. 

But its brand and marketing didn’t match the scale of the business, and it had brought in the experts.

Cool Blue Brand Communications was tasked with reviewing its brand strategy and positioning, creating a brand that better represented UK Land Estates and its future ambitions.

As part of that work, Cool Blue’s Head of Creative had identified a creative niche for UK Land Estates, one which showcased both the range of properties available and the number of thriving businesses occupying its spaces.

I was brought in shortly after the branding had been agreed with the client. Cool Blue briefed me on the photographic requirements of the new brand, and tasked me with creating the look.

The Brief;

To create a cohesive photographic style across UK Land Estates’ portfolio, bringing to life the creative vision of the design team at Cool Blue.

Despite the variety of locations and businesses that were to be involved, the brand photography had to have a uniformity and consistency. It was to be used across the full marketing mix, initially on the redeveloped website and marketing materials, and then wider across sales brochures, event and exhibition stands as well as PR and social media.

The concept was to showcase the businesses thriving in the buildings, to support the core message of ‘buildings for business’.

The imagery was to be a mix of wide angle shots of the business ‘at-work’ as well as close up abstracts of components of that industry, to be used to depict the business sector and create uniformity for the UK Land Estates’ brand.

The brand photography so far has included shooting at 10 businesses on the Team Valley, capturing abstract and wide-angle shots of the businesses, as well as exterior shots of the premises. Alongside that, there is a need to showcase the new developments that are being built, and architectural and interior shoots are taking place as new premises are completed.

This is a live project with regular shoots taking place across the portfolio, to support the strategic marketing activity that Cool Blue is delivering.

Sophie O’Mahony, Account Director, Cool Blue Brand Communications: “We’ve worked with The House of Hues for nearly a decade now, and Bec is our ‘go-to’ for brand photography.

“She offers more than images that meet the brief, she’s integral to the development of the photographic style. She listens and understands the designers’ concepts, offers ideas and solutions to potential glitches, and always delivers the goods. And more.  

“It’s always a pleasure, never a chore, and the results are fantastic. What’s more, the clients enjoy working with Bec, especially when they have to have their photos taken too!”

Links: www.coolblue.co.uk / www.uklandestates.co.uk

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